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About us

Welcome! SICcups LTD has launched this May 2017 in the United Kingdom to bring you some styling colour and joy in keeping your drinks HOT or COLD.  SICcups UK LTD has been brought to you by a team of SIC enthusiasts and eCommerce experts in bringing these products to these new shores, starting with the U.K.  We are dedicated to bring these innovative products and trending cups to the U.K. market while sharing the passion and ethos of our founders Erik and Bobby.  These high quality lifestyle products are a great accessory to tag along during your day, keeping you refreshed and quenched - and YES, we have them with us all day long as well.  Feel free to engage with us on Facebook and Instagram and share your experiences with your SIC cup or bottle.


A message from the founders of SIC:

This company isn’t about us. It is about the SIC brand that we are creating and the incredible journey that we are excited to go on with you but hey you clicked on this button so you must want to hear a little bit about our story.

The founders (Bobby and Erik) have been friends for years. They met when their wives taught elementary school together in Jacksonville, Florida.  We all quickly became close friends as we share many common interests and we found ourselves spending more and more time together.  For some odd reason, it seemed regardless of where we were enjoying each other’s company – on the water, the golf course, the beach, a tailgate, it always seemed that we had a cold drink in our hand or very close to us!  Bobby and Erik often joke that people say, “Do what you are passionate about,” and we sure are passionate about an ice cold beer or drink!

We know that we aren’t alone in this passion for a great cup that can be with you all day – keep your coffee piping hot in the morning and keep your drink ice cold in the afternoon (or before noon – we don’t judge)!  We decided to create a brand for like minded people that embodies the “Work Hard Play Hard” mentality.  We came up with the first SIC cup design and teamed with a manufacturer that shares our vision and is pumped to grow with us.  We have several more models that will be released that we can’t wait to share with our customers very soon.

Our vision of SIC brand is much more than just a cup label, we strive to invoke a lifestyle image that takes you to your happy spot.  It doesn’t matter if that spot happens to be on a boat, at a party, working the grill, on a beach, fishing in the early morning or anywhere else – our SIC cups will be just as excited as you will to be there for it!

Cheers & Get SIC!

Erik & Bobby