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Physical Product Case Study: How two guys are competing with Yeti

by SiccupsUK LTD |

19 June 2017 | The Mixergy:  Andrew Warner

I’m noticing there’s a revolution happening in online entrepreneurship. It’s happening with physical goods the same way it happened with companies like Airbnb before anyone even realized it was a revolution.

Entrepreneurs get an idea for a physical product and very often they’ll go to Kickstarter but more often than that they’ll start on Amazon. Today’s guest is a founder who had an idea for a side hustle and it ended up being a really big business. Erik Howe is the cofounder of Sic which makes cups that have a double-walled stainless steel technology that keeps your drinks ice cold for 24 hours.